Convert your followers into super-fans (& clients)

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Hey friend👋

I’m so excited to welcome you to the #26th edition of Social Media Conversations! This is gonna be a long but information-packed letter. So beware!

Please feel free to share it with your friends if you found it helpful:)

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Resources of the week🔥

1. Are you a neurodivergent entrepreneur struggling to set up your business??

For a long time, I always felt like I never fit in. What worked for others never worked for me, and I went into this endless cycle of frustration and guilt. Because of my ADHD.

And that’s when I came across Chris Porter, this amazing soul who wanted to work specifically with ADHD entrepreneurs. To make them thrive, feel they belonged, and more.

He’s recently started his newsletter, which is mindblowing! I can’t wait for all of you to read it!

Link: https://porterlearning.org/

2. Are You frustrated with clickbait content too??

Finding your voice and personality as a creator is sooooper crucial because that’s what will set you up for success in the long run.

Not the “hook templates” on Twitter or copying what works for others.

Erica Schnider & Kasey Jones come to your rescue in the 5-day Social Writing Bootcamp, where they teach you Frameworks to tap into your creativity, be consistent & productive, and succeed in the online writing world.

There are no 2 women better to teach you the intricacies of online writing. Sign up for it here!

Link: https://maven.com/erica-kasey/social-writing [not an affiliate link]

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Convert your followers into super-fans (& clients)

Read Time: 3 minutes

A guest post by Hayden Flohr, a fantabulous friend, passionate about taking your coaching business to the next level!

“Just send them a DM!”

How annoying is that advice?

Want to help someone? Just send them a DM!

Want to close your first client? Just send them a DM!

Want to make friends online? Just send them a DM!

As a strategy coach, I love a good playbook - trust me.

But I’m also acutely aware that the only business strategy that works is the one:

1. That’s aligned with you

2. That you execute 100% of the time

Whether you want to admit it or not, we’re all different. We have different attachment styles, communication styles, love languages, desires, strengths, weaknesses, crafts, and whys. 

As a business coach, I spend less time coaching the “thing” (strategy) and more time coaching the energy AROUND the “thing.” 

You could send 200 cold DMs every single day, hoping that one lands... But the ROI is disproportionately sickening. 

So, what’s the answer?

A better strategy?

Or better energy around the strategy?

How about both? Today’s coaching manifesto will help you take your business to the next level by turning followers into super-friends (and clients).

The best part?

It’s going to feel a helluva lot better than whatever you’re doing right now. 

Let’s dive in. 

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The most successful business owners see their business as a calling, not just a profession. 

And that intention translates into the potency of their connections (or lack thereof).

→ Transactional vs Trancendental 

You’re all Shruthi’s faithful fans, which means you have access to her stellar DM Toolkit. Now it’s time to peel back the layers and understand why your DMs aren’t converting, why certain people blow you off, or why you don’t have awesome relationships online. 

This methodical manifesto is one that you can inject into every single aspect of your business: sales, coaching, and even content writing. I’m going to get a little “woo” on you today because your current strategy isn’t working. 

Take this manifesto and fly (if you’re brave enough to build your business YOUR Way).

Power of Intention

You might think you believe in the power of intention, but the real question is:

Do you practice it? How?

Dr. Wayne Dyer (the OG American Spiritual Guru) says, “Most people’s mistake in trying to apply the law of attraction is they want things; they demand things. But {whatever higher power you believe in} doesn’t work that way. It’s all about allowing.”

Truth be told, the intention behind your “strategy” speaks louder than your actual strategy. 

Poor strategy and/or intentions will cause you to connect with the wrong people, send the wrong messages, and pop off the wrong offers.

How often do you message someone freely? No expectations, no ulterior motives…

How often do you message someone with the intention of being open to opportunity (regardless if it’s different than what you had in your head)?

Your subconscious is constantly working on its own agenda and setting its own intentions. 

It’s important to pay attention to where you’re acting from fear or from necessity. 

We subconsciously fear being rejected. 

We subconsciously need something from our network. 

Start journaling about the way networking/cold connections make you feel.

• Who do you send DMs to? Why?

• Where do you feel it in your body?

• How do you want the people receiving your messages to feel?

• If you DO want something from them, how do you want them to respond/feel to your message?

I flexed the power of intentions the first time I messaged Shruthi. 

Had I gone in with anything other than what I did, we might not be amazing friends today and have a referral pipeline between our two businesses. 

Law of Reciprocity

Once you understand which subconscious intentions are affecting your strategy, your “networking aura” shifts from closed-off/demanding to open/available. 

Every relationship online plays a different role in your life + business. As a business owner with an impact statement, your job is to:

1. Be open to the unique potential of each relationship

2. Invest your time and energy in the right people

Here, you get another opportunity to shine. 

As social creatures, we’re hardwired to want to repay what we get from others. But as business owners with blind intentions (that operate mostly out of fear), we lose sight of what makes humans so loving and responsive.

Your networking relationships must exist outside of the DMs.

How willing are you to share your friend’s work?

How willing are you to give away your best secrets?

How willing are you to support someone (in a way that honors you) without expecting something in return?

Moral of the Story:

Find ways to support your connections outside of the DMs. 

They’ll thank you (and market your business).

Law of Need

And lastly, the Law of Need states that the more you need something, the less likely you will get it. 

It’s a fact of life that’s impossible to avoid:

Desperate businesses and strategies…fail. 

I could spend a newsletter (or 12) talking about the Law of Need, but I urge you to take a magnifying glass to your business and begin seeing where the energy of necessity is driving what you *think you should be doing*.

It’s ironic how we have access to more people than ever, yet most businesses are crushed by a lack of visibility and network. 

I’m here to remind you that you are the captain AND the map for your business. 

A map can lead a captain, but a captain can’t lead a map. 

Turn your eyes to your unique journey, and I promise you won’t get lost. 

TL;DR

1. Power of Intentions

2. The Law of Reciprocity

3. The Law of Need

When you’re ready, here are the ways I can help you:

For more business brain juice like this, join the 250+ in my Free Newsletter!

Are you hitting a glass ceiling in your coaching business? Can't figure out why you're not growing? Have no idea what's next for your business? I have (3) 1:1 spots re-opening on November 15, 2022. 8 weeks with me as your back-pocket strategy, energy, & biz mindset coach. DM me to apply & hear what my clients are saying!

Get to the core of your business struggle and turn your current pain into a money-making portal. I offer 1:1 strategy sessions for those not ready for long-term coaching commitments. You can book here. 

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P.S: Your feedback would mean a ton to me!

☕☕☕☕☕ - Super helpful - thanks!
☕☕☕ - It was OK!
☕ - Not really!

Until next week,

Shruthi