Note: This post is specifically applicable to coaches/consultants. But if it works for you, go ahead!
I clearly remember one night in September.
It was raining outside, and the gloomy weather reflected my feelings.
For months, I had spent hours and hours doing tasks that did not give me the right ROI for my business. I had trodden on this never-ending path of frustration, doubting myself, until I realized I wasn’t the problem.
The tasks I was allocating my focus to was.
It was one of the biggest ah-ha moments of my business.
Shift to present, throughout the past week, I’ve been taking customer interviews with coaches/consultants to get better insights into my services.
And you know what stood out?
These wonderful souls were repeating those same mistakes all over again.
I don’t want you to repeat the same mistakes and waste your time. I want you to move further ahead in your business.
So, below are 5 tasks you don’t need to pay attention to if you’re starting coaching;/consulting business.
Before we move on, here are the resources of the week:)
Resources of the week
1. Do you want to get Brave in your business
I came across Shawn more than a month ago via Twitter and got floored when I visited her website. She was everything I wanted to be a year from now.
If you’re a first-time solopreneur getting drowned in overwhelm, to-do lists, lack of financial planning and whatnot, she’s the right person. Her website has tons of resources to dive deep into and get started.
2. Make maaahhhhnneey from your personal brand
Logan and Nick, 2 fantabulous entrepreneurs, just released a non-sleazy and authentic way to grow your business via your personal brand.
The free 40-page guide gives you step-by-step instructions to start making $20k/month from your business in the next 24 weeks. Amazing!
Grab it here: Link
Now jumping onto the meat of the newsletter
Don’t do thiiiissss!!
1. Don’t spend too much time growing an audience
I don’t deny that your audience isn’t necessary. They are. But not the beginning. Content marketing is a long-term game, and while it brings results over time, you need to take actions with better ROI “today”.
Don’t spend more than 2 to 3 hours a week creating content.
You don’t need 500 or 1000 followers to kickstart your business.
2. Branding/Website/Logo doesn’t matter
Why?? What?? How does a website not matter, Shruthi??!!
It doesn’t now because when you start, you haven’t nailed down your offerings and positioning yet. You’ll pivot left, right and centre as you take on your first few clients.
Your offers will change, and your messaging will change. It would be best if you waited for the sand to settle down (a couple of months) until you create a business card (website).
Though you’ll still pivot later, it won’t be as much as in the beginning.
P.S.: If you’re genuinely interested in creating an online business card, use Notion as a simple landing page. That’s it!
3. Starting with 1:many low-ticket offers are a disaster
Most people try to start the product side of their businesses in the beginning. Simply with their own experience and without the actual hands-on experience.
You need to know whether what worked for you works for others. And for that, you need 1:1 experience.
Plus, getting 4 to 5 people to trust you is much easier than 100s of people.
Start with your high ticket offer first (The outlier scenario here is that you already have a vast audience).
This leads me to…
4. Start with ONE offer
Over the past few days, 4 people have told me they’re crafting a minimum of 4 to 5 offers in parallel.
Crafting multiple offers at once creates the following problems:
The target audience might differ, and the way to acquire them too. So you need to put in X times the effort.
It can get extremely overwhelming if you aren’t careful because you constantly divide your attention.
You don’t know how different offers fit together as a puzzle because of a lack of experience.
5. Not doing outreach/building relationships
As a coach/consultant, the base of the work is your relationships with others. It is oh so crucial to building relationships in your field (peers/ideal clients/mentors).
Especially in the beginning.
When your content bombs, the trust the other person has in you will lift you.
I’m not a fan of cold emails/DMs for pitching, but if that works for you, go ahead.
The key is to make friends, and if you see a need put the offer on the table.
Resource: How to get clients via DMs
I hope the above points got you some clarity on what not to do. Next week, I’ll share 5 tasks you need to do TODAY for your business.
Thank you so much for being with me on this journey:)
Until next week,
Very interesting Shruthi - gave me a new perspective on some key things I thought where true.